Our Vision
Helping dogs live their most fulfilling and enriched lives.
"When we started Hundenfolk, our vision was simple: to help dogs live their most enriched, fulfilling lives. We do that by offering premium gear that encourages dogs and their humans to get outside and explore—because adventure is essential for a dog’s happiness. And just as important, our curated collection of high-quality nutrition helps dogs thrive from the inside out, keeping them healthy and full of energy. For us, it’s about creating a life where every dog can experience joy, adventure, and vitality, because that’s what they deserve." - Nick Hamblen, Co-Founder
Hail to the Hound.™
Where It All Began
Hundenfolk started with our Italian Greyhound, Blue, and his love for adventure. We noticed how happy he was camping with us—especially in Joshua Tree—but we struggled to find gear that fit both our style and the demands of our trips. Frustrated by the lack of stores offering high-quality, functional gear we could try on, we started making our own. What began with bandanas, collars, and leashes grew into Hundenfolk HQ: a place for premium adventure gear and nutrition, built to help every dog live their best life.